George Carter
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Kagi Search

| Monday 11th December, 2023

I’ve been getting more and more disgruntled with Google search every day. Someone in a comments section somewhere put it beautifully: it used to be like visiting a library, now it’s like visiting a shopping mall.

This may be old news to you, but today I discovered Kagi search.

Here’s what I have gleaned so far:

You pay for the service. That means they’re interested in serving YOU as the customer, not their advertisers.

They are highly privacy-sensitive. You need an email address to sign up, but even on their own pages they say you can use a fake one if you wish. You can also use one-time virtual cards or even anonymous cryptocurrency to pay for the service.

And here’s the heaven to my eyes… their “delete account” button which is accompanied by the following text:

When you delete your Kagi account, you won’t be able to retrieve the content or information shared on Kagi.
Your account, and all of your information will be permanently deleted.

This is truly what we need more of on the web. I’m glad companies are starting to take notice.

It’s not just the ads that are a problem on ad-supported platforms. It’s the motivation to attract and keep advertisers. Ad-supported companies are not serving the consumers, they are serving the advertisers.

I’ve started a page of non-ad-supported services that I use. It will grow over time… if you have a suggestion, leave a comment or get in touch by email.


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